During the final three months at Full Sail, we were given the freedom to work entirely on our portfolios. This meant creating new material, touching up old projects, and creating deliverables (web site, printed portfolio, etc). I felt my portfolio was lacking a strong print ad, so I assigned myself this project. Before thinking of a concept I decided to start with a client, and better yet, gave myself 30minutes to pick one, and if I couldn't in that time I would just do Red Bull (because I was drinking one). So 30minutes later I began.
I based these ads around the concept that Red Bull equals pure energy. The concept began semi-comically but after forming the idea a little more I realised it could be fun, light-hearted ad that it would work well for Red Bull and appeal to a large audience. In the first one you see Einstein sitting in a chair pondering Red Bull. I wanted to take this furthur and show how Einstein discovered his famous equation E = MC2; by first discovering that Red Bull = MC2